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Are you still budgeting for image ads and not investing in response ads?

Response ads are designed to:

• Create the desire to buy now!
• Increase sales.
• Get more customers.
• Know the results of your ad.
• Heat up your other advertisements.

Unlike Image Ads, Response Ads actually create the desire needed to make a buying decision!

By changing the tone of a message or even just a single word, it’s possible to increase the effectiveness of an advertisement by 25%, 50%, or even 100% through these elements:

• A powerful Call-to-Action.
• Long-form copy.
• Focus on the customer.
• Attention-grabbing headlines.

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Print advertising is extremely relevant, especially for small businesses. According to Forbes, while many businesses have completely migrated their advertising efforts to the web because of its cost effectiveness, exposure potential, and convenience, print still maintains its stance as a powerful and necessary component of an ad campaign. Here’s just a few reasons why:

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Tangible

A print piece is a physical thing. Magazines and newspapers can stay in houses or offices for months or years, while Internet ads can disappear into cyber space instantaneously.
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Credible

There is something about print that gives a sense of legitimacy. The saturation of popups and banner ads on the web can be overwhelming and the fear of spam and viruses can make people weary of clicking. There is no imminent danger in a print ad.
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More Engaging

Consumers are more engaged when reading printed material, unlike websites, which are often skimmed in as little as a 15 second visit.
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Branding

Print ads are excellent for solidifying your brand identity. Your ads should have a consistent aesthetic in terms of fonts, colors, and types of images to establish brand recognition.
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Target Marketing

Placing ads in specialty publications such as our newspaper which gets delivered to all local residents can effectively reach niche audiences that may be more difficult to target online or through other media such as TV, radio, large newspapers, and billboards.
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QR Codes

Placing QR codes on printed pieces is an excellent way to bridge the gap between print and web. When scanned with a smartphone, the QR code will take you to a homepage or a special offer page that lives on the web.

Advertorials

An advertorial (a hybrid of an editorial and advertisement) is a powerful branding and direct response marketing tool. They have a lot more attention-getting power than a traditional advertisement because they appear to be from the editor and focus on a topic readers want to learn about. Here’s just a few reasons why:

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Makes and Introduction

Stories communicate information in the most compelling and memorable way possible. An advertorial will put a “face” on your business, humanizing it and setting it apart from competitors. Humans are a social species; we like to deal with other human beings rather than a faceless company. An advertorial gives your business a chance to introduce its people and tell its story. The narrative format also makes your message much more memorable.
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Brand Awareness

When consumers read about your business through an advertorial, they will emotionally connect to your message and naturally trust your brand more than before. Once the trust is there, they’ll think of your brand each time they are reminded about the type of products and/or services you offer.
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Credibility

Your business obtains credibility based on the implied endorsement from printed media. Because of the editorial style, you increase readership (both time spent with and awareness of your message) because your advertorial writer creates “content” which is more likely to be taken into account than a traditional ad.
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Communication

When marketing through the use of the advertorial, you have more time and space to go into depth about the merits of your product or service and through the use of the blurring of “content” versus “advertising,” consumers are more likely to remember your message because of the format of the writing.
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Better Response

A compelling introduction and increased brand awareness, credibility, and communication, translates to a better response and ultimately increased revenue which is realized from a direct call to action that is inherent in the advertorial format.
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New Customers

Coupons bring in the same customers time and time again—the ones that already trust your business. With advertorials however, consumers who do respond tend to come from a different orientation because now they are better informed about the merits of your product or service through the informational, editorial based